Evaluating a Job Offer

I've been at my current job for 3 years now, and while I'm generally satisfied, I have occasionally looked around for other opportunities. Earlier this year, I received a very generous offer from a competitor. Of course, as everyone knows, job satisfaction is about more than money. Here's my little system I use to help me in the decision making process. It mainly consists of a cost/benefit matrix. Here's how part of my matrix looked:

Pros of staying at current job	Cons of staying at current job
Comfortable/known quantity Nice office Decent commute (bike-able) Get closure on long-standing projects More time in one place on my resume ...	Less money Less support for school/conferences/professional development Same title for the foreseeable future Stagnation? ...
Pros of going to competitor	Cons of going to competitor
More money Better support for conferences/prof dev/classes Better title now and more opportunity for advancement later New challenges and more opportunity for learning ...	Longer commute/not bike-able Longer hours Fewer publication opportunities ...

As you can see, this matrix is different for every situation, but it helps to brainstorm and list everything, no matter how minor. This system allows me to really think through the decisional balance process!